Controlling How Your Audience Views Your Profile
Editing your public profile
LinkedIn gives you the option to control information on your profile so that is visible to people outside of your network and in my experience it’s really important to control the information that people see so that they can only see what is relevant. For instance you may not want them to see your photo or current job position. You have the power to control this by doing the following;
- Hover over the miniature profile picture in the right-hand corner of the page of your linkedin profile
- Move the mouse down to privacy and settings and click the link
- you will see the page below. Move your mouse down towards the ‘edit your public profile’ URL and click to open the next page
- I decided to make my public profile visible to everyone (including people outside of my network) while I was searching for opportunities because I wanted to be found by potential contacts and people offering work (who are outside of my network) so select the ‘make my profile visible to everyone’ radio button if you want your profile to be visible to everyone as well.
- Your changes will be automatically saved
You’ll see from the ticks on my public profile the main items that I wanted to remain visible to everyone was the headline , summary, and skills because these were the most relevant areas of my profile that I wanted potential contacts to see first. And whatever you decide is unique to your particular circumstances. If you most recent job is not relevant then make your summary section the prominent area to sell your relevant skills, tick the summary option in your public profile and un-tick current positions. You get the idea.
Well it doesn’t stop there this is just the beginning, you got the essential elements of your LinkedIn profile in place now you must commit to using it in the right way.
You’ve heard the expression ‘you get out what you put in’ this couldn’t be more relevant to LinkedIn because once I had the basics in place I knew that I had to keep my activity levels high and update content regularly so that my profile was noticed by LinkedIn’s algorithms and by human beings.
So here’s a list of just a few things I did over the months of my search.
- send out invitations to connect to people who are on my email list
- have a strategy to proactively and professionally connect with people outside of my network who can help me advance
- join relevant groups until I reached the quota allotted to me for a basic LinkedIn profile; actively participating groups and asking sensible questions
- request recommendations from people who knew my work well i.e. peers and ex managers
- seek endorsements from people I knew and endorse them back!
- During my search phrase I was regularly checking and updating my profile with relevant keywords and making adjustments where necessary, at least once per month
- I updated my status regularly and updated my profile as well
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