Preparation is important because it will allow you to differentiate yourself.
If you’re going into an interview and you don’t know what you’re getting yourself into ie if you don’t know anything about:
>> the company accounts
>> the market they operate in,
>> their competition
>> the person sitting in front of you
….. then you’re not going to be able to position yourself correctly.
The Preparation Process
The preparation process is like any other research process and there are variety of information resources at your disposal in libraries and on the internet.
I recommend looking at the market/industry with detailed industry analysis via online databases like Hoovers and Dun and Bradstreet because they all give information about a particular sector.
Seeking out business information via newspapers and magazines, annual reports, Google – and especially Google News (for SMBs / SMEs) – is really important.
If it’s a publicly listed company, look at the company accounts and annual accounts so that you can understand where the profit lies, where the difficulties may lie, where the opportunities lie, what the CEO and other prominent figures are saying in terms of future growth..
Now it’s time for you to begin to prepare for your interview but if you’re not sure what to do, you can contact me to talk more about your interview strategy
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