Reviewing your basic LinkedIn profile
So now you’ve got your basic LinkedIn profile setup but didn’t add the picture first time around because you wanted to add a really professional picture that helped your profile to stand out.
You can change your profile picture within the account section which is in the ‘privacy & settings’ page.
You will find the privacy and settings page if you hover over your profile picture avatar in the top right hand side of LinkedIn, move your mouse down the menu and click privacy & settings. You will probably be prompted to sign in if you’ve not done so already.
Next click your photo avatar in the upper left hand side of the page.
Click browse to find a photo that you are happy to put on the Internet, which covers all the points I mentioned earlier i.e. is presentable , professional and clear.
A picture with the following specifications would be ideal;
- either a JPEG GIF or PNG file
- does not exceed 4 MB
- square in shape
- and is a maximum of 500 x 500 pixels
You can choose who you want to see your picture, I chose that only people in my network can see my picture and I suggest you do the same.
Another item I customised on my basic LinkedIn profile was my public profile URL and I chose to use my name at the end of the URL as follows
The three main reasons I decided to customise my public URL was because I knew it would help with my job search in the following three ways
- it would make it easier for recruiters to find me online if they chose to search for me in Google using my first and last names
- recruiters and employers could easily remember and write down the URL when I directed them to my LinkedIn profile over the phone
- a customise LinkedIn public URL is much more compact and can be added to a CV or other social profiles
It’s very easy to customise your public URL so get yours done as soon as possible because they are only available on a first-come first served basis.
Customising your public LinkedIn URL
Here’s how to customise your public URL
- hover over ‘profile’ in the navigation bar and select edit profile
- click the edit link next your current URL, which is just underneath your photo
3. You will be presented with the following screen and can click on the ‘customise your public profile URL’ hyperlink to make the changes
4. Type your preferred choice in the text box and is the name is not available you will not be allowed to set the custom URL. A green tick will appear in the box to confirm availability of the URL so once you’re happy that you have a professional URL, hit the ‘set custom URL’ button.
Customize Links & Check Contact details
Editing the ‘contact info’ section is important to showcase social networks (as long as they look professional), add a website that will help to optimise your profile and allow recruiters and employers to see your contact details. Here’s how to access and edit your contact info
- hover over profile in the navigation bar and select edit profile
- click ‘edit contact information’ which is slightly to the right of your newly personalised custom URL
- the screen pictured will be shown and you have a number of options to edit your contact details. Each blue pen shaped icon indicates that the field is editable and as a bare minimum you should have your professional email in place. I decided not to add my phone number because it was much easier for me to screen incoming messages from recruiters instead of having my phone ring constantly.
- I would only recommend adding websites and social profiles (such as twitter) if they contribute to your job search and look professional
- add a custom link to your LinkedIn profile of a website that you have contributed to significantly (in a professional capacity) or an excellent personal website. You can do so by clicking the blue pen icon next to ‘websites’. I chose ‘other’ from the drop-down menu, wrote the name that I wanted to appear on my profile in the middle box, in this example ‘Alex’s SEO services’ and in the third box to the right I added the hyperlink for the website.
- Once done click save and you’ll see something like this.
How People can Contact You
it’s important to signpost to viewers of your profile the sort of opportunities that you want to be contacted for in order to manage their expectations from the outset. It is possible to customise your profile to alter the sorts of opportunities that you are contacted for using the following method;
- Move your cursor to hover over your picture in the top right hand area of your profile
- then move the cursor down to ‘privacy and settings’ and click the URL
- move the cursor towards the bottom left-hand corner where you will see four options, hover over ‘communications’ which has an envelope next to it and click to reveal more options,
- move your mouse down to ‘select the types of messages you are willing to receive’ hyperlink and click to reveal the following page shown below
- under the ‘messages’ heading make sure the ‘introductions and in mail only’ radio button is selected and under ‘opportunities’ make sure that career opportunities, new ventures, job enquiries and requests to reconnect are selected as a bare minimum.
- I left the text box – entitled ‘advice to people who are contacting you’ – blank for the time being
- then click the blue save changes button
- remain in the ‘communications’ tab and click hyperlink ‘select who can send you invitations’ which is just beneath the ‘select the messages you are willing to receive’ hyperlink
- a box entitled ‘who can send you invitations’ will appear, I chose to select the option at the top (‘ anyone on LinkedIn’) to improve my chances of being contacted by anyone who was looking to recruit someone with my profile.
- Click the blue ‘save changes’ button
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